REI
Membership Subscription Test
Company
REIRole
Principal Product DesignerTeam
Customer InnovationIndustry
Retail, ConsumerREI Membership Subscription
Leveraging my design expertise, I tirelessly championed best practices in design and content throughout the entire product lifecycle.
Product Design Leadership
As Principal Product Designer, I directed design strategy and execution with cross-functional teams, mentoring juniors and assisting in new designer interviews and onboarding.
User Research and Testing
In addition to workshops, I conducted ongoing User Research, Interviews, and Testing, creating research plans and iterating designs with users to refine the product's visual language.
End-to-end Design
With expertise in design encompassing accessibility, typography, color, and spatial design, I advocated for cohesive, engaging designs that aligned with brand standards.
In this high-profile innovation project, adaptability within a collaborative team was crucial, alongside the ability to champion Product Design and advocate strongly for customer needs.
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Advocacy for the customer.
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Design evaluation and validation.
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Iterative UX Design and Testing.
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Ownership of strategic design.
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Craft end-to-end experiences.